Below are the top 5 reasons I think a company should have a blog.
- A blog will help your business establish a position as a leader within your industry.
- A blog will help your business build brand image.
- A blog will help your business rank higher in search engines by giving you more information to index. This also helps you build your business as the authority in your industry.
- A blog is an inexpensive form of public relations.
- A blog allows you to engage in a conversation with your target customers.
Blogging does not require an insane amount of time on the part of your business. Your posts don’t need to be super long, they just need to be relevant.